Advertising
Is Google Ads worth it for a small business?
When Google Ads pays off for a local service business, when it doesn't, and how to check the numbers and run a fair test before you commit.
THE EMC2 ONLINE BLOG
Practical marketing advice for Australian and New Zealand businesses.
Plain-English guides on websites, Google, AI search and advertising. Written by the team who does the work every day.
Websites
How much does a website cost in Australia in 2026?
What you really pay for when you buy a website in Australia, the four main ways to get one, and the running costs to ask about before you pay a deposit.
Advertising
Google Ads audit checklist: 10 signs your budget is being wasted
Ten things to check in your Google Ads account, in plain English, so you can see where the money goes and what to fix first.
SEO & AI search
AI search explained: how to get your business mentioned by ChatGPT and Google
People now ask AI assistants for recommendations. Here is how AI search works and six things you can do to be part of the answer.
Advertising
How much should a small business spend on Google Ads?
There is no magic number, but there is a sensible way to work out your Google Ads budget. Start with what a customer is worth.
Local search
9 Google Business Profile fixes that bring in more calls
Simple fixes for your Google Business Profile that help you show up on Maps and in AI answers, plus what to do if it gets suspended.
Websites
Your website gets visitors but no enquiries? Start with these 7 checks
Visitors but a quiet phone? Seven practical checks that fix most websites, from mobile contact buttons to trust and speed.
Want help putting this into practice?
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